Blu Stdio · Client deliverable

Empty Set / 90-day ads plan

Total spend ₹1,50,000
Month 1 ₹30k · Month 2–3 ₹60k+
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01Phasing

4 phases · creative testing → aggressive scale → optimization
P1 · DAYS 1–14
Creative testing
First two weeks — strictly testing
ABO with 4–6 ad sets, one creative each. Broad targeting. Goal is signal: hook rate, hold rate, CTR, CPATC. No retargeting yet.
₹12k–₹14k
P2 · DAYS 15–30
Scale winners
Back half of month 1
Migrate winners to CBO at 1.5x budget. Start MOF retargeting on video viewers & page visitors. First real ROAS readout.
₹16k–₹18k
P3 · DAYS 31–60
Aggressive scale
Month 2 — full throttle
Parallel TOF prospecting + BOF retargeting. Add 1% LAL of purchasers post-50 events. Creative refresh every 10–14 days.
₹60k+
P4 · DAYS 61–90
Optimize & retain
Month 3 — depth
Advantage+ shopping with full catalog. Aggressive cart-abandon retargeting. Klaviyo & WhatsApp post-purchase flows.
₹60k+

02Funnel architecture

Pre-purchase, conversion, post-purchase
TOF · Cold
Awareness
UGC reels, hook tests, broad interest. Goal: cheap thumbstops & engaged video views.
MOF · Warm
Consideration
Carousels, demos, social proof. Retarget 50%+ video viewers and 14-day site visitors.
BOF · Hot
Conversion
Offer ads, DPA, cart-abandon creatives. Razor-sharp CTAs, urgency, real reviews.
Retention
Post-purchase
Thank-you flow, review request (day 5), cross-sell (day 14), win-back (day 45).

03Performance tracker

Daily inputs · ROAS & CPP computed
Total spend
₹0
0% of ₹1.5L target
Total revenue
₹0
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Orders
0
AOV ₹0
Avg ROAS
0.00×
Target 2.5×+
Avg CPP
₹0
Cost per purchase
Log today's numbers
Same-date entries are overwritten · ROAS & CPP calculate automatically
Daily trend
Spend Revenue ROAS
Daily entries

04Creative recommendations

22 concepts · editable notes column

05CRO checklist

12 items · check off as you ship
0 / 12 complete